10th edition of Pentawards 2022 in Shanghai

Jean-Jacques Evrard of Pentawards at Labelexpo Brussels 2013.Photo PSA

P ackaging designers, brand owners, packaging suppliers, students . . . the time has come to enter your packaging creations in the tenth edition of the Pentawards, the near prestigious international contest defended ex clusively to packaging pattern.

You tin annals online from seven March to 22 April 2022 at www.Pentawards.org. All you have to practise is upload up to five different visuals of each of your creations (in .jpg format; RGB; Minimum –  700 kB, Maximum – 1.v MB); complete the registration grade and pay the entry fee with a credit card (Visa, Chief Card, American Express, Paypal).

Only packaging created or placed on the market since one January 2015 is eligible to compete in the Pentawards 2022. Packaging designers, make owners, packaging suppliers, students from the world over are invited to enter their best creations in 55 categories divided into five major sectors – Food, Beverages, Body, Other Markets, Luxury.

An international jury comprising 12 professionals from packaging pattern and marketing and its chairman will bestow the Bronze, Silvery, Gold and Platinum Pentawards. The all-time of the prove will be crowned with the prestigious and unique Diamond Pentaward. The Pentawards ceremony will be held on 23 September in Shanghai.

A message from Jean-Jacques Evrard to Indian packaging designers

Since the start of the Pentawards, in 2007, the participation continues to abound steadily. Starting with 517 registrations in the start yr, this year we received one,668 packaging design entries. But what is very encouraging is the rise of quality of the submitted designs. The countries with the strongest growth were the United Kingdom and Cathay, which this yr is in the peak v with the US, French republic and Japan. These five countries alone stand for xl% of the entries.

Asia is showing more creativity but specially its power to magnify its own cultures (Japan, China, South Korea, Malaysia, Thailand). Unfortunately, Republic of india is still lagging behind with low participation and still no winners. Simply perhaps the Indian packaging designers are shy and practise not dare to show their creations to the rest of the world. If this is the example, it is a fault considering the international jury of Pentawards does not estimate the creations by country of origin, only solely on the quality of the creations, compared to creations from the same market. No less than 55 dissimilar categories allow any type of packaging to compete and be judged against similar creations. This means that a bottle of vino is not evaluated next to a beer, washing powder next to gardening materials, or fifty-fifty a bottle of perfume next to make-up.

We hope to see Indian designers and Indian creations in the next competition which volition exist open to entries from 7 March to 22 Apr 2022. And we hope to congratulate the start Indian winners during the 2022 official trophy ceremony in Shanghai on 23 September 2022.

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Source: https://packagingsouthasia.com/zarchive/pentawards-2016-in-shanghai/